Good copy — your business needs it to survive and thrive.

That’s because it’s crucial in driving sales.

Ironically, many business owners are unaware that effective marketing copy must:

✅ Target your ideal prospects

✅ Convey the most meaningful benefit you offer

✅ Highlight how/why you do it better than your competitors

✅ Have a Call-to-Action

Determining the factors above requires the insights that a brand strategy provides.

But that’s just part of what makes copy effective …

How your copy is crafted is also critical.

I say “crafted” because persuasive copy demands more than grammatically-correct sentences.

It requires weaving crucial ideas together so they flow seamlessly…

… taking your readers on a journey where they willingly stay the course until they arrive at your desired destination: a sale.

To keep readers engaged, your copy needs to be:

😇 Helpful

😘 Entertaining

😳 Surprising

😄 Informative

😉 Interesting

So, when selecting a copywriter, ask yourself:

❓Whom do you trust to take your prospects on the important journey to reach you?